MTV Expands Live Events Business in U.S. With Acquisition of SnowGlobe Music Festival

NEW YORK, Nov. 12, 2018 /PRNewswire/ — Logo: Here MTV today expanded its global live events business into the U.S. with the acquisition of SnowGlobe Music Festival, the nation’s premier outdoor New Year’s Eve music festival. The annual, three-day event takes place December 29-31 in South Lake Tahoe, California and welcomes more than 20,000 fans each day with a mix of musical performances, live action sports, and interactive art exhibitions. Artists from Kendrick Lamar to Post Malone to Zedd and many more have performed at SnowGlobe, which is highlighted by its iconic countdown party at midnight on New Year’s Eve. Terms of the ...

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